Marketing Coordinator

Your role in our team:

• To support CLAAS UK and the CLAAS Dealer network in executing overall marketing activities, ensuring brand consistency across on- and offline channels.  This role encompasses broad marketing coordination whilst placing particular emphasis on digital marketing, communications and journalistic content creation to ensure comprehensive support of CLAAS UK's marketing objectives.
• Main Duties:
  • Marketing Coordination and Support
    o    Collaborate with the Marketing Manager to deliver a broad range of marketing activities supporting both CLAAS UK and the dealer network.
    o    Provide timely responses and advice to marketing requests from the dealer network and internal colleagues, ensuring consistent brand application and market relevance.
    o    Maintain central UK Marketing inbox including responding to requests in a timely way.
    o    Proof reading to provide timely, accurate sign-off on all ENG language translations.
    o    Assist with logistical and promotional support for exhibitions and large-scale events, both physical and digital elements.
    o    Develop local sales initiatives and marketing materials from concept to distribution.
    o    Manage dealer media databases, upload current digital assets, and maintain alignment with ongoing campaigns.
  • Digital Marketing and Communications
    o    Manage and grow CLAAS UK’s social media presence by creating, scheduling, and tailoring content aligned with local, national, and global strategies.
    o    Oversee the CLAAS UK website and dealer websites by updating campaign/promotional content, implementing user experience enhancements based on analytics, and applying SEO/SEM best practices with external partners.
    o    Coordinate SEO and Google Ads activities with Group Marketing and external agencies to maximise online visibility and lead generation.
    o    Plan, execute and analyse email marketing campaigns for internal communications, dealer updates, and customer engagement, ensuring adherence to GDPR and data protection requirements.
    o    Produce at least two monthly articles for the CLAAS IntraNet, contributing to internal communications and knowledge sharing.
    o    Capture, edit, and coordinate multimedia content before, during, and after events to support digital storytelling and marketing initiatives.
  • Journalistic Content Creation
    o    Research, write, and edit feature articles, news stories, interviews, and case studies for in-house publications, ensuring compelling, accurate, and timely content that resonates with customers.
    o    Work collaboratively with internal stakeholders and external providers to deliver high-quality written, visual, and digital content.

Your profile:

• Skills and Experience
  • 2+ years working within an all-round Marketing role is essential.
  • Degree or similar qualification within Marketing function is desirable.
  • Working within the agricultural industry is desirable, in order to keep abreast of industry challenges and communicating effectively to consumers.
  • Proficient with digital marketing tools such as social media platforms, CMS, email, marketing software, SEO tools and web analytics.
  • Proven journalistic skills; researching, writing and editing articles for diverse audiences in print and digital formats.
  • Awareness of GDPR and digital data management best practices.
  • A creative flair and the ability to work confidently on your own initiative is essential.
  • You will ooze enthusiasm as well as be confident, friendly and approachable to both internal and external contacts.
  • Strong communication skills are imperative to be able to work with cross-functional teams and external agencies.
  • Managing your own workload to meet deadlines is imperative.
  • Due to the nature of this multi-functional role, an element of flexibility and initiative is imperative to ensure activities are executed with a high-level of professionalism.
  • Excellent organisational and project management skills with the ability to manage multiple deadlines.
  • Strong attention to detail is essential.

Your benefits:

• Annual incentive scheme targeted to achieve 14% of salary
• Brand new state of the art office building just of the A14 with free car parking
• Ergnomic sit/stand desk
• On site subsidised employee restaurant
• 24 days annual leave rising by one day per calendar year to 28 with the option to carry over
• Holiday purchase scheme to take annual leave to 30 days per year
• Defined Contribution Pension Scheme with company contribution of 8%
• Life assurance - 4 x annual salary
• Free eye test and money towards glasses
• Employee Assistance Programme - free legal and personal support for employees and their families
• Christmas close down period
• Industry leading sick pay
• The rewards of working for a family owned, private company where we value all of our employees as key players in our business.